Content Americas 2024: Mediaset Distribution to show two hit kids formats

Mediaset Distribution's Claudia Marra is set to make a splash at Content Americas in Miami, from January 23 to 25, 2024, showcasing two hit formats: "Io Canto Generation" and "Back to School”.

"Io Canto Generation" is a revival of the beloved children's singing contest "Io Canto," which originally aired on Canale 5 from 2010 to 2013. In this new edition, children aged 10 to 15 take the stage to perform both Italian and international hit songs. The format includes audience voting and a jury of four professionals. Celebrity guests also join in, singing duets with the talented young contestants, who are divided into six teams, each captained by a celebrity. The show is hosted by Gerry Scotti, and the recent launch in Italy's first episode garnered significant success, with 3.191 million viewers and impressive audience shares.

The second format, "Back to School," is a game show where 12 children aged 7 to 11 assist celebrities in passing an elementary school exam. Notable figures from entertainment, music, and sports go back to school, attending classes given by these children. In each episode, six candidates take the final exam, facing tests covering various subjects from the primary school curriculum. The show combines studio-based assessments with real-life scenes of celebrities attending classes with the children. Two seasons have been broadcast both in Italy and Germany (ProSieben) and the format has been optioned in several European countries.

Claudia Marra, representing Mediaset Distribution, is returning to Miami for the second time, aiming to further engage with the Latin American market at Content Americas. The event spans from Monday, January 22, with an opening cocktail, and continues until Thursday, January 25, at the Hilton Downtown Miami. Marra's presence adds to the excitement of the event, especially after Mediaset’s successful sale of numerous biopics and series from its extensive library in the Latin American market.