Content Americas confirms 500 key Latin American buyers re-invited to 2024 event

Content Americas has confirmed that it is re-inviting the 500 key Latin American buyers who attended the event this year to its 2024 event, and adding a raft of North American buyers into the mix. Taking place in Miami in January 23-26, the next edition will also host the Rose d’Or Latinos, The North American Hitmakers stand and also welcome back a raft of major coproducers and distributors.

Content Americas 2024 will also host a Formats & Factual strand in the conference programme, with a set of sessions focused on developing international unscripted business across the three-day event. Moreover, Content Americas 2024 will also host the inaugural Rose d’Or Latinos, a celebration of the best programming from across the Spanish-speaking world, and an extension of the heritage Rose d’Or awards brand. Entries will open in the summer.

C21 has also announced that Content Americas 2024 will host the inaugural North American Hitmakers HOT100, an initiative designed to bring key US and Canadian programmers into the Miami mix in January. A raft of sessions designed to examine how these key executives are programming the future will be part of the conference agenda.

There will also be a Content Americas Pitch Competition at the event in Miami 2024, with a prize of US$25,000-worth of marketing across C21’s platforms for the winning show. The competition is designed to provide financing for the best new ideas coming out of the Hispanic content business.

More than 1600 executives attended Content Americas 2023, and it is anticipated that will exceed 2000 next year. The inaugural event scored an 8.5 rating from delegates who attended the market and conference.