C21 has confirmed Content Americas will take place in Miami between January 24 and 26, 2023, at the newly renovated Hilton Miami Downtown, opening for registration on the afternoon of Tuesday, January 24, with two full days of conference and marketplace activity on January 25 and 26. The hotel delivers a portfolio of executive and penthouse suites, board rooms and meeting rooms, market-floor exhibition, and conference space, together with a delegate room rate of just US$240. There will be a full range of opportunities for companies looking to reconnect with the global business and a conference program in Spanish and English that takes a deep dive into key trends in the business.
Content Americas will be owned, operated, and organized through C21 International Inc (C21i). The company already confirmed that all clients and delegates with pre-paid bookings for the now-defunct NATPE Bahamas to make contact to discuss a variety of special offers for the new event. Content America has announced a 60% discount Earlybird Delegate Rate of US$399 to ensure the event is accessible to all. Any delegate with a pre-paid booking for NATPE Bahamas will be eligible for a complimentary pass to Content Americas.
Moreover, C21i has contracted Wayneston Harbeson and Charlie Weiss to oversee operations and sales for Content Americas and a raft of new C21 initiatives, with both joining the team on December 1. In the meantime, sales for Content Americas will be handled by Cveintiuno’s business development director, Fabricio Ferrara, and C21’s London team, with additional operational support from Isabella Marquez, who has been retained by C21i as a consultant on the 2023 event.
C21i has also appointed Mingfen Lee to work out of Paris, completing an executive line-up that is committed to delivering value and opportunity across the portfolio. C21’s London team will also work alongside the new line-up, with Odiri Iwuji and Peter Treacher providing a bridge for C21 clients to Content Americas and Content East, which will take place in June 2023.
“We have moved fast to provide a well-organized and creatively programmed alternative to NATPE Bahamas. Content Americas will provide the very best opportunity for the international content business to reconnect in Miami in 2023 and beyond," C21’s editor-in-chief & managing director David Jenkinson said. “While we have not yet completed any acquisition of the NATPE assets, we hope this can be achieved over the coming weeks, and as a statement of intent to the market, Content Americas will work with all exhibitors and delegates who were previously planning to attend NATPE Bahamas to facilitate exhibition and registrations solutions regardless of the outcome of efforts to purchase the assets. New clients are, of course, also welcome.”
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