Content Americas will return to the Hilton Miami Downtown from January 20th to 23rd, 2025, with significant changes in place to enhance the overall attendee experience. This marks the market's third edition following an 8.2/10 rating in the delegate survey following the 2024 edition, solidifying its position as the leading event for the Latin American, US Hispanic, Spain, and Portugal content industry. Content Americas will once again host the Rose d'Or Latinos awards and The AI Academy, a training initiative taking place on the market's final day.
In making the announcement, David Jenkinson of C21 emphasized the efficacy: "The Hilton Miami Downtown provides the most cost-effective, immersive environment to host Content Americas. In the current market it is critical that the experience is affordable and connects delegates in an effective way, with a vibrant market and conference programme. And while the 2024 event was a runaway success, we are aware there are some changes necessary to ensure we do even better next year. We are confident that with the planned changes, any issues will be resolve," he explained.
After carefully considering attendee feedback and closely collaborating with the hotel, a series of adjustments will be made to enhance the experience at the 2025 edition: To alleviate elevator congestion, several meeting suites will be relocated to new stands and cabanas on the ground floor of the market floor. Additionally, other rooms on the same floor will be made available for meetings, reducing elevator traffic by up to 50% and ensuring significantly shorter wait times. Hotel staff will be tripled to ensure more agile service availability. New food stations and networking areas will also be added to the market floor. Furthermore, additional exhibition and networking options will be incorporated into the garden adjacent to the main market floor space.