Nagra, will be present at IBC 2022 to showcase the innovations introduced in its range of solutions for multi-screen television and content protection. Solutions from Kudelski Group's digital television division include ways to increase subscriber loyalty and extend service reach, as well as investment protection against business threats to set a new standard that enables the industry to take advantage of possibilities of the future. It will also demonstrate its most recent success stories in Amsterdam.
“This year’s IBC show marks a tremendous opportunity to reconnect and engage with our customers, partners, and the industry as a whole on how we can come together to propel growth, business transformation, and resilience for years to come,” said Nancy Goldberg, EVP, Chief Marketing and Sales Officer, Nagra. “Our IBC line-up was designed with that objective in mind and extends across the Kudelski Group to showcase end-to-end capabilities that help service providers, broadcasters, and content owners realize their success.”
Nagra's theme at IBC 2022 will be "Explore the Possibilities Beyond the Horizon” and will include customer announcements and solutions demonstrating how to Create satisfied, profitable, and loyal subscribers: Nagra’s fully integrated and flexible hybrid streaming platform, OpenTV Video Platform, is enabling content aggregation strategies. This is empowering operators with new capabilities through which to market, monetize and manage content while maintaining brand relevance. Video service operators can proactively predict changing consumer behavior by leveraging the advanced behavioral and artificial intelligence capabilities of Nagra Insight. This then helps operators optimize investments and personalize subscriber offers to minimize churn and maximize revenue opportunities.
Extend service reach to address a broader audience. Complementing existing box-based propositions, Nagra’s direct-to-TV solutions, including TVkey Cloud, are opening new channels to market, reducing complexity, and lowering acquisition costs. Addressing the growing demand for linear streaming and on-demand content, Nagra is enabling operators to extend their service reach to multiple types of devices through a common UX app and enabling innovative and strategic bundling approaches for different platforms.
Protect investments and secure them against business threats. Intelligence-led anti-piracy solutions accelerate customer and industry coalition investigations by leveraging Nagra’s Anti-Piracy Intelligence Platform and NexGuard forensic watermarking solutions. Advanced monitoring and analytics dashboards quantify illicit network activities through a comprehensive security approach. Nagra Active Streaming Protection protects both the content and the service to maximize subscriber value, transforming anti-piracy initiatives from a cost center to a profit center.
Complementing the showcase is Nagra Scout. Focused on protecting consumers’ connected lifestyles, it directly addresses consumer concerns about the security of their digital lifestyles when in and away from the home. Featuring a consumer mobile app alongside a cloud-based back-office platform, it also provides operators with additional tools such as home network fault diagnostics, adding significant value to broadband service operators’ offers.
Nagra is also a finalist in the 2022 CSI Awards categories: “Best Content Protection Technology” with the NAGRA Active Streaming Protection and “Best Cybersecurity Product of Service” with Nagra’s Holistic Cyber Protection. Winners will be announced at the CSI Awards Ceremony on Friday, September 9 at 5 pm.