ITV Studios' “The Perfect Picture” ranks third at 2021 AMMA Awards

ITV Studios’ talent format "The Perfect Picture" won a bronze award a this year's AMMA awards in the Netherlands. The company received recognition for "Best Collaboration" thanks to its partnership with RTL Netherlands, AdAlliance, and Canon Netherlands to create the title.

The ongoing collaboration, lasting five seasons so far, has yielded an acceleration in viewing and sales ratings for all the companies involved. The success was credited to effective strategies such as in-program sponsorships, branded online content on the Canon channels and exclusive 'The Perfect Picture gift boxes' offered Kamera Express for selected Canon products. 

In "The Perfect Picture," ten celebrities fond of practicing photography compete against each other to show off their technical and creative skills through a set of activities and challenges. The shoots featured on the show feature from landscape to fashion and from street to sports. The award show is organized by a leading trade association in the commercial communication industry, MWG. Each year, MWG selects the best campaigns and outstanding concepts and creativity to be presented for a potential AMMA Award.