MIP Cancun, the international content market and conference for Latin American and US Hispanic television, has unveiled some of the first key players taking their place in the conference programme of this year’s much anticipated in person market, taking place in November. The eight edition of the signature one-to-one matchmaking market will take place at the Moon Palace Resort in Cancun from November 16-19, welcoming international and Latin American distributors, programme buyers, streamers, producers and commissioners to reconnect face-to-face to drive sales and co-productions.
Marcelo Tamburri, Head of Scripted Content Development at WarnerMedia Latin America, will deliver a keynote address titled “HBO Max: The New Path For Mexican Fiction”. He will discuss the pivotal role Mexican stories and talent are playing in HBO Max’s content strategy. Mexican fiction, through drama and comedy, has the power to reach a massive audience with a fresh and innovative approach and, in his keynote, Tamburri will outline the vision and the creative process behind the local content development for HBO Max in Latin America.
In his position, Tamburri leads the creation of concepts and the development of scripted original series for the streaming platform HBO Max, and also for the general entertainment pay TV brands of WarnerMedia in the region. Previously, he was VP and General Manager of Space, WarnerChannel, I.SAT and TCM, with the responsibility of developing the strategy of the networks for the region.
“We are looking forward to being back in MIP Cancun with our WarnerMedia team. It will be a great opportunity to gather again with our colleagues in the industry to think together about our future and also about the trends that are re-shaping the world of entertainment. We are very pleased to have the chance to share with all the visitors our vision behind the creation of original stories from Latin America for the wide and diverse audience of our new streaming platform, HBO Max,” Marcelo Tamburri commented.
Bénédicte Touchard de Morant, Director of MIP Cancun, added: “Our community told us loud and clear that nothing can replace the face-to face experience and we are very excited to be welcoming everyone back to the uniquely laid back yet efficient environment of MIP Cancun to reconnect, build relationships and get back to business in person. We want to thank everyone who has helped to bring to life this much-needed market in such exceptional circumstances. A special thanks to all those who have made sure this year has a first-class line up of speakers like WarnerMedia, Caracol, Gaumont and FTI whose insights will be invaluable as we gauge where the industry is and where it is heading”.