MIA Market names Gaia Tridente as new Director and moves before mipcom

Gaia Tridente is the new Director of MIA - Mercato Internazionale dell'Audiovisivo, whose eighth edition will be held in Rome from 11 to 15 October 2022. An expert in the media sector, Gaia has been one of the key executives of MIA Market from 2017 to 2021, appointed Head of Scripted Division, and also thanks to her knowledge and relations, MIA placed itself among the top content market event on the international scripted agenda.

"I would like to thank the President of ANICA, Francesco Rutelli, and the President of APA, Giancarlo Leone, for their trust and renewed commitment to making MIA an essential place for the Italian and international audiovisual industry. Over the years, MIA has established itself as the most important Italian marketplace in terms of number of attendees and activity results and has contributed to increasing and facilitating co-productions, distribution, and business relations at an international level. My ambition is to produce a high-quality new edition of MIA, representing a turning point that will meet the needs of the global industry’ ecosystem and bringing content in all its formats and genres at the centre of the market", says Gaia Tridente.

"The 2022 edition of MIA – in the words of Francesco Rutelli, President of ANICA - demonstrates the validity of the path of the previous years, thanks to the team that has led the Market to achieve successes recognized by the entire international community. With the development and integration into MIA of all audiovisual components, as well as animation, the Market will once again confirm itself as an irreplaceable autumn appointment in the calendar of European business events. The International Audiovisual Market is the result of collective work within a system project, with the entire film-audiovisual industry and Italian creativity expressing great energy".

"We are certain - says APA President Giancarlo Leone - that the new course of the MIA will focus on confirming the points of excellence achieved so far and will have the achievable objective of making the market appointment in October an essential reference point for the national and international market for the growth and evolution of the entire sector. The support of Italian institutions for MIA is a further strength of a market that combines the great commitment of the national industry with extraordinary opportunities for the entire audiovisual market and for the growth and development of business relations between the main Italian and international players".

Gaia Tridente succeeds Lucia Milazzotto, who, after contributing to the success of MIA from its inception to the last two very successful editions despite the pandemic, left the project last October, marking the end of a cycle.