MIPCOM Cannes announced the full details and programme for its newly expanded MIP Innovation Lab, which brings together a high-profile line up of key players from over 60 international companies for a series of thought-leading talks, summits, networking events and demonstrations at the forthcoming 40th edition of the International Co-Production & Entertainment Content Market (October 21-24). Covering the area at the intersection of content, technology and changing audience behaviors, and housed in a new dedicated purpose-built space within the Palais des Festivals, The MIP Innovation Lab will host a daily curated programme with dedicated summits on FAST, AI, Streaming and Connected TV aimed at equipping companies with the latest insights and introductions to potential partners in these rapidly evolving sectors.
“The fastest developing areas that are shaping the future direction of the television industry are now at the heart of the Palais and of the market.” said Lucy Smith Director of MIPCOM Cannes and MIP London. “We’ve built a destination with a ‘who’s who’ of key players speaking, a host of cutting-edge technology-led companies exhibiting and unrivalled matchmaking opportunities. Everything in the MIP Innovation Lab is geared to helping businesses adapt, identify opportunities, find potential partners and unlock further potential revenue streams. We expect it to be energizing, prescient and highly productive.”
Programme Highlights include the “GLOBAL STREAMER TALKS - NEW FOR 2024,” a series of interviews by renowned Media Cartographer Evan Shapiro with leaders from streaming and digital platforms interviewed on their strategies, dealing with market challenges and what makes for effective collaborations. Speakers include David Eilenberg, Head of Content, Roku; Claire Basini, Deputy General Manager in charge of BTOC, TF1; Olivier Jollet, EVP and International General Manager Pluto TV, Paramount; Cédric Dufour, CEO & President, Rakuten TV; Maxime Carboni, Chief Business Officer, Euronews and Justin Sampson, Chief Executive, Barb Audiences - starting on October 22 from 09.00.
“CONNECTED TV SUMMIT – NEW FOR 2024,” covering the influence and innovations in TV operating systems, including the evolving dynamics of the user experience and latest advertising and monetisation models. Speakers include key players from All3Media International, Anoki, NEW ID, Numila Advisory, Samsung TV Plus, TVREV, Veed Analytics, VIZIO, Whale TV and Wurl amongst others - starting on October 23 from 09.00.
“GLOBAL FAST&AVOD SUMMIT,” an institution at MIP Markets since its introduction in 2022, the definitive summit dedicated to FAST and incorporating AVOD, again focuses on the sector’s international growth through the summit’s signature format of talks and round tables. Speakers include pioneers in the sector from companies including Banijay Rights, BBC Studios, Blue Lucy, Dataxis, FilmRise, Fremantle, Gracenote, Little Dot Studios, OKAST.TV, Roku, Samsung TV Plus, The Local Act, Tubi, Vevo, Warner Bros. Discovery, Whale TV, Xumo and ZDF Studios amongst others - starting on October 22 from 14.30.
“APPLIED AI SUMMIT,” a full immersion day demonstrating the latest applications of AI across the industry including the areas of production and monetisation, along with an exploration of the latest thinking and precedents around ethical and legal challenges inherent to the technology. Leading contributing companies include Adventr, Aive, Alix Partners, Banijay Entertainment, BetaSeries, Calliope Networks, DLA Piper, FanTrust, Google, Largo.ai, TF1 Group, Newen Studios, Papercup, Runway, Social Department and Variety Intelligence Platform amongst others - starting on October 21 from 10.15.
“WHY YOUTUBE MATTERS: ENGAGING AUDIENCES & BOOSTING REVENUE,” a session featuring analysis of recent trends and emerging opportunities across the industry, including in depth case studies of success stories in driving viewership and revenues via the global platform with Neil Price, UK Film and TV Partnerships Lead, YouTube and Wayne Davison, Chief Revenue Officer, Little Dot Studios – on October 23 at 14.00.
Finally, “INSIGHTS THAT MATTER: FUELING YOUR NEXT STRATEGIC MOVE,” a wrap session featuring three exclusive trend reports and essential take-aways from the programme presented by RTLAdAlliance, 3Vision and Omdia, will take place October 23 at 14.45.
Partners for the “GLOBAL FAST & AVOD SUMMIT” include Xumo, OKAST.TV, Vevo, Gracenote, Blue Lucy, Abema, OTTera and Tevefy; and for the “CONNECTED TV SUMMIT,” Samsung TV Plus and Wurl. DLA Piper is the Conference Partner of the “APPLIED AI SUMMIT.”
Companies confirmed to exhibit in the new MIP Innovation Lab include Amagi, aurbit by Adease Media Intelligence, Dubformer, ElevenLabs, FASTHub by MuxIP and Largo.ai; with Bango, Dramatify, Digital Convergence Technologies, Motion Tech and Triforce both exhibiting and demonstrating within the new set up.
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