NATPE ADOPTS A HYBRID IN-PERSON AND VIRTUAL EVENT STRATEGY

The National Association of Television Program Executives (NATPE) revealed its plan to launch NATPE Virtual in support of two of its tentpole events, happening in-person this year - NATPE Budapest International (August 25-27) and NATPE Streaming Plus (September 15). Both events were postponed due to the global pandemic.

The NATPE brand has long been recognized as a one-stop-shop in the global content marketplace, and even during challenging times, its goal remains the same: to be an ultimate resource for producers and distributors as the one-stop-shop for the business of content. To do this, the key elements that make NATPE’s physical experience a must attend event were carefully considered when building out the virtual event strategy as online networking and marketplaces become commonplace. Utilizing the digital space created by NATPE Virtual and its partners, exhibitors will be able to guide buyers through the content licensing journey from discovery, to screening, to signing terms all digitally.

In conjunction with the physical events, the NATPE Virtual digital experience – a single portal destination - encompasses a comprehensive ecosystem of customized tools to empower creators and distributors of all background and experience: virtual screenings and secured licensing powered by RightsTrade; virtual exhibition portal with showrooms and networking lounges powered by Vision Events; virtual content sessions, webcasts and online master classes, and custom sessions in partnership with Perigon; and private meetings between buyers and sellers with access to meeting concierges.

“True to our vision to be the one source for global content, team NATPE is deploying the most comprehensive suite of virtual experiences to complement our physical events and conferences. The focus is on content and community. Virtual experiences are not intended to replace the essential face-to-face meetings but serve as an alternative platform to provide for monetization, connectivity and opportunity to distributors and buyers. NATPE Virtual provides a cost-effective alternative for creators, programmers and diverse storytellers when the desire for content has never been greater,”  said JP Bommel, President and CEO at NATPE.