12 MAR 2020

NBC AND CBS MOVE UPFRONTS ONLINE DUE TO CORONAVIRUS

Both companies announced that their upcoming live upfront presentations have been moved online because of the expansion of the coronavirus.

12 MAR 2020

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Both NBCUniversal and ViacomCBS announced that their upcoming live upfront presentations have been moved online because of the expansion of the coronavirus.

“We’ll miss Carnegie Hall and our agency dinners this year, but the health and safety of our clients and the ViacomCBS team comes first,”  said Jo Ann Ross, President and Chief Advertising Revenue Officer of ViacomCBS Domestic Advertising Sales. “Our team has been planning for this possibility for weeks, and we have devised a digital showcase to unveil all of the premium content that we’re delivering throughout the company, from CBS Television Network and our robust cable portfolio across the Entertainment & Youth and Premium brands. We won’t miss a beat in engaging with clients around our unmatched offerings and solutionsm,”  she added.

On the other hand, Linda Yaccarino, Chairman of Advertising & Partnerships at NBCUniversal, commented: “At this moment in time, we can embrace a new future that puts our audiences and our partners first. This year’s upfront presentation will ensure everyone’s safety, while allowing us to give fans and marketers a preview of the upcoming season”.

Instead of the traditional upfronts, executives plan to unveil the new CBS primetime lineup for the season and other content from the company in a video “Upfront special” that will be posted to digital outlets on Wednesday May 13. The network will televise and stream a similar presentation that advertisers and even fans could access. On contrast, ViacomCBS said details would be made available at a later date.

This year’s upfront presentation will ensure everyone’s safety, while allowing us to give fans and marketers a preview of the upcoming season” Linda Yaccarino Chairman of Advertising & Partnerships at NBCUniversal