Evgenia Markova, CEO of Roskino
Five Russian films will be shown offline at the XI Beijing Film Festival (BJIFF ) that will be held from 17 to 30 September. For the first time, the Russian Film Festival will be integrated into a major international film festival and will be held under the "BJIFF: Focus on Russia" title.
The program includes the films "Sputnik", "Masha", "The North Wind", "A Man from Podolsk" and "Stanislavsky. Lust for Life”, which from September 17 to 30 will be available in cinemas. In addition, Russia will be represented at the Beijing Film Festival by Conference and Siege Diary in the main competition Tiantan Award Official Competition, as well as Whaler Boy and Chupacabra in the out-of-competition Forward Future program.
Olga Lyubimova, Minister of Culture of the Russian Federation: “The presence of Russian content at international film festivals and platforms is steadily expanding. It is both challenging and pleasant for us to see the influence of the Russian Film Festival on this dynamic. At the same time, we have always taken into account the interest of Chinese viewers in our films, and the Beijing International Film Festival is a great place to strengthen the relationships with our partners, as well as to delight the audience with new projects”.
Evgenia Markova, CEO of Roskino: “This year, our countries are celebrating the 20th anniversary of the Agreement on Good-Neighborliness and Friendship signing, which helps to deepen the cultural exchange between Russia and China. Thanks to the well-coordinated work of the Ministries of Culture of Russia and China, for many years we have seen a real wealth and diversity of bilateral cultural interaction: Chinese culture festivals are held in Russia and Russian culture in China, concerts, and performances of artists from both countries are organized as part of music and theatre festivals. Regarding cinematography, our countries also have a lot in common – viewers in China traditionally love Russian military dramas, and representatives of the industry have created several projects in co-production in recent years. The main purpose of the Russian Film Festival, besides reintroducing new Russian cinema to Chinese audience is to navigate the interests and preferences of local viewers, as well as to initiate a cultural and business dialogue between representatives of the industry, and we have high hopes for the upcoming event”.
According to representatives of the BJIFF organizing committee, "a festival with a focus on Russia could become a precious bridge for the movie industry and audience in both countries".
The program of the Russian Film Festival in China is focused on the local Chinese audience and based on the preferences of local viewers, and the experience of acquisitions of Russian projects by Chinese buyers.