Sportel ends in Buenos Aires with an impressive attendance

The event marked its first foray into Latin America, with upcoming editions expected to be announced on the continent. It hosted over 400 participants from around 220 companies.

16 MAY 2024

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Buenos Aires, the capital of the current World Champions, hosted a Sportel edition dedicated to the Americas. Organized for the first time in a Spanish-speaking country, the event brought together key decision-makers from the international sports business industry, hailing from North and South America and the rest of the world. In total, there were 400 participants from about 200 companies.

The central session of the edition was the Summit "Speakers Corner Powered by TNT Sports," a staple at Sportel events, organized this time by the sports channel and Warner Bros. Discovery subsidiary. It featured masterclasses, specialized conferences, and presentations dedicated to the segment. Additionally, topics of great interest such as new trends in streaming and digital content, developments in regional football, the global power of MMA, as well as how artificial intelligence is shaping the future of sports, were addressed, all with a focus on Latin America. 2024 marks the celebration of 35 years of the historical flagship event SPORTEL Monaco, taking place from 28-30 October. While an impressive 80% of the floor plan is already secured by exhibiting companies, online registration for attendees will open on 28 May. 

Martin Rey, Vice President, Lions Sports and Media was pleasantly surprised by the experience of having held the event in Latin America: "South America longed for an event uniting the main leaders of the sports business world. With our partners J&S and ProEnter, we are thrilled to have make this happen, allowing our South American partners and counterparts to meet and do business with the Sportel community," explained.

Laurent Puons, Sportel's CEO, expressed gratitude to attendees and hosts: "We sincerely thank all our esteemed participants, exhibitors, partners, and speakers who joined us on this new adventure and contributed to the success of the first Sportel in Argentina. A huge thank you to our expert regional event partners, Lions Sports & Media, J&S EG, and ProEnter, for hosting the event," expressed.