Sportel will be back at the Grimaldi Forum in Monaco

After a one-year hiatus, Sportel Monaco will be back from October 5 to 7 at the Grimaldi Forum in Monaco, 100% live and in person.


After a one-year hiatus, Sportel Monaco will be back from October 5 to 7 at the Grimaldi Forum in Monaco. It will be the first 2021 international convention 100% live and in person to reconnect and reunite the global sports media and technology industry.

Alongside many new actors in the industry, Sportel will welcome many long-standing exhibitors and visitors such as LaLiga, Matchroom, Eurosport, Feedconstruct, Eurovision, ITF, Cleeng and Phenix. Although this year’s market promises to be more European, some of the world’s leading brands from the Americas are confirmed to attend in person as well, including Endeavor, Directtv Latin America, ESPN, Fox Sports, and the Major League Baseball.

Another upside for this years’ event is the participation of more than 50 new companies, who have never attended a Sportel before, such as Sportall, Sportaway, Toch AI, Quidich Innovation, Triton Poker Series, Freeway & Dreamwall, to name a few.

For several years now, the trend towards the development and adoption of new technology is ongoing. New video solutions, optimization of content monetization, as well as e-sports, are all sectors well represented throughout the market.

Indeed, e-sports were catapulted to the forefront during the live-sports hiatus. This industry is growing at a very fast pace and is a very promising and expanding sector for the Sportel community. For this reason, dedicated masterclasses will bring e-sports and traditional sports industry players together to explore synergies and opportunities.

A further series of engaging and diverse conference and masterclass sessions will provide tailored content to complement business meetings. All sessions will be held in the new open space area, Speakers Corner.

In parallel, the Sportel Awards will also be held at the Grimaldi Forum Monaco from October 3 to 5. This event will once again be the opportunity for sports fans to experience unique moments: public events with elite sporting champions and, above all, on October 5, the Sportel Awards Ceremony will reward the most outstanding sports footage of the year.

“Without changing its DNA, the two Sportel events have naturally adapted to the pandemic, especially with extensive sanitary measures in place. Thanks to the actions taken by the Monegasque Government and the hosting venue, the entire Sportel team is working every day with the perspective of carrying out the organization of both events in all safety,”  the organizers said.