Basic Lead, the organizers of the DISCOP film, television and digital content markets, announced that their next in-person event will take place from Tuesday 24 to Thursday 26, August 2021, in Kigali, Rwanda. A country of 12.5 million lying in east-central Africa, Rwanda is seeking to become a regional leader in film, television and sports entertainment. It also heads the International Organization de la Francophonie, which represents 84 countries where French is spoken.
DISCOP Kigali will be held under one roof at the Kigali Convention Center. Participants will stay at the Radisson Blu Hotel located inside the venue. The event is scaled to be an intimate gathering and welcome 50 international vending companies and 250+ key players in Africa’s entertainment, media, advertising and sports industry.
At the core of the market stands its focus on delivering high-performance face-to-face meetings centered on the sale and purchase of distribution, adaptation, branding and merchandising rights; content monetization, dubbing and delivery solutions; entertainment and sports marketing know-how. To optimize their organization, participants will have access to year-round and personalized data management and matchmaking services.
Sports entertainment will take center stage for three weeks overlapping the 25th edition of the DISCOP market in Africa. With the world’s youngest population, Africa is ripe, already attracting much global attention, and ready to contribute to the global sports entertainment economy. From August 16 to September 3, a series of 15 webcasts will navigate new sports, new technologies, new consumer trends, and new transactional models that will enrich the televised sports experience of millions of fans across Africa.
Moreover, during the 3-day market itself in Kigali, a program of topical screenings and live discussions will spotlight the power of faith-based and gospel entertainment across Africa.
“Following the pandemic, there has been a boom in inspirational programming that explores the big questions of life. The use of technology and global fan machinery to drive powerful engagement amongst viewers who believe in the value of religious messages in Africa is a playbook for interactive TV content producers and programmers," said Patrick Zuchowicki, General Manager of Basic Lead.
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