Founded in 2014 by Arthur Lener as a digital-first animation studio, Amuse Animation quickly grew on YouTube and now has hubs in Paris, London, and Beijing and a studio in Las Palmas, accessing the local 54% animation tax rebate.
Amuse Animation has created and self-funded more than 30 preschool properties since 2016 and has provided production services for global hit series such as "Molang," "Louis," Nordic sensation "Tulipop," and most recently "Odd-Paw Vet" for Hasbro. Their catalog of original preschool animated shows comprises almost 5000 episodes in 26 languages.
Amuse's most recent concept in development is "Red and Friends," a 52x11' upper preschool animation being produced for linear. "It's a standalone show with a digital-first spin-off planned for scaling awareness on YouTube," explained Jiella Esmat, Chief Revenue Officer at Amuse Animation. The company is also developing premium spin-offs of its "Car City" brand, which has amassed over 30 billion views on YouTube, and "Animacars," another digital IP.
Amuse Services offers a wide range of 2D and 3D production services to third parties in Spain and internationally. "There's an increasing demand for a faster and cheaper digital production workflow for animated content," Esmat stated. The studio produces Hasbro's first digital-led preschool animated series, 'Odd-PawVet.' "Our structure in the Canary Isles allows significant production savings via tax local government incentives. Our studios' output is considered EU quota for the Audiovisual Media Services Directive (AVMSD). We can produce at very competitive rates with an output of one episode a week on a rolling 52-week basis," she explained.
Amuse Animation has recently secured its first free TV broadcast distribution deals. The company has partnered with other IP owners in China to distribute their content in mainland China. "Our unique access to the Chinese market provides an opportunity for us to distribute on behalf of other IP owners," Esmat said.
By Romina Rodriguez
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