Amuse Animation opens a new office in China, headed by Entin Liu

This expansion movement follows the appointment of Jiella Esmat as Chief Revenue Officer to oversee the growth of the company’s 360 content development worldwide.

31 MAY 2023

Entin Liu

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Amuse Animation has opened an office in China to be headed by distribution, co-production and licensing executive Entin Liu. The move follows the company’s recent appointment of Jiella Esmat (former Moonbug executive) as Chief Revenue Officer based in London to oversee the growth of the company’s 360 content development worldwide.

As Head of APAC reporting to Esmat, Liu will be responsible for managing local distribution and co-production relationships, and developing consumer product opportunities throughout the region. “I am delighted to become the latest member of Amuse Animation’s growing team, and to be part of such a forward-thinking studio,” Entin Liu said. “Having a presence in the region will help bring more opportunities to the company while continuing to deliver a steady stream of great preschool content to our partners and future clients.”

Chief Revenue Officer, Jiella Esmat, Amuse Animation commented, “China is an instrumental part of our expansion plan as we prepare to scale the company outside of YouTube and move into full 360 IP exploitation. We’re building on our existing success in this uniquely dynamic market and are looking forward to brokering co-productions and long-term animation alliances between our partners in the East and the West.”

Amuse Animation has a number of long-term successful partnerships in the region, including in China where it was awarded Best Cooperation Partner and Best Content Creators at the Tencent Video Digital Content Creators Summit in 2021. The new office in China is intended to build on these mutual relationships throughout the entire APAC region and will serve as an extension of the company’s existing business activities in Paris, Gran Canarias and London.