BossaNova Media has carved out a unique strategy in both acquisitions and sales as the media landscape continues to evolve. Claire Runham, Head of Acquisitions, and Tatiana Grinkevich, Head of Sales, spoke with Señal News about how the company has adapted to shifting viewer habits and market trends, focusing clearly on delivering content that resonates internationally.
BossaNova, a boutique company with a tight-knit team of ten employees, has grown increasingly selective about the content it chooses to acquire. Claire Runham explained the company's approach: "We're more selective than ever with the content we acquire. As a boutique company, any project we pick up crosses the desk of every single person in the business, so the acquisitions need to be worth the resource. That process ensures that each title aligns with internal priorities and market appetite," she said.
When it comes to content diversification, the company's focus is clear: internationally appealing content. "Rather than focusing specifically on local content, our focus is more on internationally appealing content," Runham shared, emphasizing the importance of historical productions like "Tsunami: The Day the Wave Hit" and "Greatest Escapes of World War 2," which draw global attention. Runham also highlighted the balance between maintaining a robust catalog and pursuing new acquisitions. "Much of the content we're currently representing is selling internationally. We're not averse to taking risks, so considering diversification is something we continue to explore," she added. That careful balance keeps their catalog fresh while catering to broad audience demands.
SALES WINDOW
On the sales front, Tatiana Grinkevich stressed the importance of listening to buyer demands and staying agile. "Listening to what buyers want is essential. We work closely with producers and buyers to keep up with their ever-evolving strategies. That approach helps Bossanova adapt to the fast-paced and competitive nature of the media industry," she stated. According to the executive, a significant challenge in sales is staying ahead of evolving trends: "The industry is quite fast-paced, so keeping up with all the trends is essential, and this is probably the main challenge," Grinkevich said. To navigate that landscape, she closely monitors market trends and regularly checks in with buyers to ensure that BossaNova's content matches their evolving needs.
The company's strategy extends beyond traditional content offerings. As Grinkevich explained, buyers are becoming more creative with channel strategies, experimenting with formats, genres, and scheduling models. "Buyers have been as creative as possible in the past few years. Audiences have been spoilt with such a variety of content on offer," she described. BossaNova doesn't just rely on gut instinct and relationships in the sales process. Technology and data analytics play a pivotal role. "I often rely on data analytics when working on deals, including pitching and negotiations," she said. This data-driven approach ensures that BossaNova is well-informed when making critical decisions, helping the company stay ahead in an increasingly tech-driven market.
By being selective about acquisitions, focusing on internationally appealing content, and adapting to the fast-changing market, Bossanova is positioned to continue its growth. With a blend of traditional methods and forward-thinking strategies, BossaNova remains committed to producing and distributing high-quality, globally resonant content. "The model that we use at BossaNova still works. It's about continuing that while also making plans for the future," Runham noted.
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