20 MAR 2020

NABSHOW WILL NOT BE RESCHEDULED AND LAUNCHES NAB SHOW EXPRESS PLATFORM

The National Association of Broadcasters (NAB) argues that the digital experience will provide a conduit for its exhibitors to share product information, announcements, and demos, creating opportunities for the community to interact virtually.

20 MAR 2020

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Through a statement signed by Gordon H. Smith, President and CEO of the National Association of Broadcasters (NAB), it was announced that NABShow 2020 will not be rescheduled this year. 

"While we recognize that much of our show community is focused on other issues at the moment, we have heard from many of you over the last week who are eager for an update on our plans. For that reason, we wanted to convey now that, in light of the current circumstances, it is impossible to hold a rescheduled 2020 NAB Show this year," said Smith.

The executive explained that instead, the organization will proceed with a two-pronged approach to deliver the highest possible value in these circumstances to its exhibitors, partners and the broadcast industry in general. 

"First, we are exploring a number of ways to bring the industry together online, both in the short and long term. We know from many years of serving the community with face-to-face events, that connectivity is vital to the health and success of the industry. That’s why we are excited to announce NAB Show Express, targeted to launch in April 2020. This digital experience will provide a conduit for our exhibitors to share product information, announcements and demos, as well as deliver educational content from the original selection of programming slated for the live show in Las Vegas, and create opportunities for the community to interact virtually—all of which adds up to something that brings the NAB Show community together in a new way."

"Second, we will be enhancing NAB Show New York with new programs, partners, and experiences. We have already had numerous conversations with show partners about expanding their participation, and have heard from numerous exhibitors interested in enhancing their presence at this fall’s show. NAB Show New York represents the best opportunity for companies to announce and showcase their latest innovations and comes at a perfect time for the industry to gather face-to-face to restart, refocus, and reengage as we move forward together."

Smith did not provide further details on the steps to be taken but promised to do so within the next few weeks. "As we move forward, we will keep an open line of communication with our show community, and look forward to engaging with you throughout the year. We’ve already begun planning for our 2021 NAB Show in Las Vegas, which will take place April 11-14th, and we hope you’ll join us then, as well as this fall," concluded.