As Escapade Media heads into Mipcom, the company remains focused on projects that balance strong local resonance with broad international appeal. Under the leadership of Managing Director Natalie Lawley, the company is leveraging pre-sales, co-commissions, and creative financing methods to bring premium scripted and non-scripted content to market. From intimate documentaries to feel-good factual entertainment, the slate reflects the distributor's commitment to fresh stories and adaptable formats for audiences worldwide.
You previously emphasized finding content that resonates locally yet appeals globally. How are you incorporating that philosophy into your Mipcom strategy?
"This is a philosophy embedded in all our projects, and I feel the importance of this growing each year. Every project we are launching at Mipcom this year appeals globally, as we have seen much success with pre-sales and co-commissions recently, enabling us to close finance plans and get projects into production."
Your financing model includes securing pre-sales, commissions, and innovative funding methods. Will you launch new partnerships or co-production models at Mipcom to support premium scripted and non-scripted content?
"Very much so. We aim to offer our clients affordable finance plans where a number of the line items are already cash-flowed outside the stand tax incentives. By implementing innovative finance models, you can also simultaneously impact the project's marketing potential and added value across the different rights. So far, this modelling has leaned itself more towards scripted projects, but we are now looking at our non-scripted projects."
What are your main goals for Mipcom? Do you have any shows or tech innovations you're most excited to highlight at the market?
"Our key objectives at Mipcom are to close the finance on three projects and secure sales for our newly completed content. Each is equally important. We have previously worked with producers from the UK, USA, Australia, and India on non-scripted projects and continue to build on these existing and new relationships. We are excited to bring some of our new titles to Mipcom. 'A Season with Isabella Rossellini' is an intimate documentary film about Isabella's incredible life on her farm, with insights that have never been shared. We also have a wonderful factual entertainment series, 'Wedding Dancers,' the ultimate feel-good series where we learn as much about ourselves as we do about the couples, their friends, and families. It is a returnable format that can work in any territory and language. Moreover, 'Food Diary' is a beautiful journey of food, travel, and adventure with Colin Fassnidge, from the sweeping steppe of Mongolia, through the raw vibrancy of Cambodia, and ending in the soulful rhythms of Okinawa."
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