A killthecablebill.com survey concluded that the suspension of this year’s NFL season and other live sports is a large deciding factor for pay-TV subscribers who are considering canceling their service. 1,003 cable subscribers were surveyed, of which 33% said they would cancel their TV service if the NFL season is postponed as a result of the coronavirus outbreak.
66% of cable subscribers say live sports is a significant reason for their subscribing and another 34% of cable subscribers say the current lack of live sports could impact whether they keep their cable subscription. 15% of respondents said they are "very likely" to cancel if NFL gets postponed and that the longer live sports stay off the air, the more likely subscribers will cancel.
Pay-TV providers have already warned that 2020 may experience a massive spike in subscriber losses. Traditional pay-TV operators dropped 6 million subscribers in 2019 and UBS predicted that the U.S. pay-TV industry will lose another 6.2 million video subscribers this year. Last month, many NFL owners remained confident that the 2020 NFL season would resume as planned and that outbreak would not affect the schedule. However, the League has now decided to make its annual draft a virtual event and plans to hold a mock draft test run before the actual draft. The association would form part of the list of sports season cancellation, along with MLB, NBA, NHL, NCAA, PGA, and more sports leagues and associations.