In a recent talk with Señal News, Patrice Courtaban, EVP for Global Growth & Business Development at TV5, shared his vision for the broadcaster’s expansion and its strategy to remain relevant in a dynamic media landscape. With a reach that spans continents, innovative streaming solutions, and a focus on regional audiences, TV5MONDE continues to assert itself as a leader in global broadcasting.
Courtaban highlighted TV5MONDE’s global presence, describing it as “the third largest global TV network worldwide, reaching 438 million households across 217 countries and territories.” While certain regions like North America are slowing, others, such as APAC, Africa, and the Middle East, show robust growth. LATAM, though stable, remains an area of focus. He stressed the importance of meeting audiences where they are, explaining: “Our goal is really to be where the audience is.” This mission aligns with TV5MONDE’s public service roots, backed by shareholders from five countries and the province of Quebec.
EMBRACING THE STREAMING REVOLUTION
Acknowledging the shift toward digital media consumption, Courtaban spoke about TV5MONDE’s streaming platform, TV5MONDE+, launched in 2020, and its recent dive into FAST channels. At MIPCOM, TV5 announced a partnership with Samsung in Europe, launching two new channels: TV5MONDE Voyage and TV5MONDE Info. Plans are already underway to expand into the UK, the US, LATAM, and India. Reflecting on the challenges and potential of this emerging model, Courtaban remarked: “FAST is a global opportunity but a small economy.”
On integrating FAST channels with traditional pay TV offerings, Courtaban emphasized a cautious, market-by-market approach. “Our partners, the pay TV operators, are now looking into FAST channels. It’s more like an extension of our agreement,” he explained. While pay TV provides a substantial amount of fresh content—about 7,000 hours annually—FAST channels offer 200-400 hours of curated programming. He added: “It’s a good way to showcase some of the content from TV5 while adapting to market needs.”
Courtaban identified Africa as a critical market, highlighting the region's growing influence in the global Francophone community. “In the Democratic Republic of Congo alone, we have more than 13 million weekly viewers,” he revealed. With projections that “by 2050, 75% of French speakers in the world will be in Africa,” TV5MONDE has made significant investments in the region, including the launch of TV5MONDE Kids. This channel, featuring a mix of animation and locally produced content, reflects the network’s commitment to engaging younger audiences.
STRATEGIC FOCUS ON SPORTS
While TV5MONDE’s FAST channels do not include sports, its pay TV offerings showcase premium events such as the French Ligue 1, the Top 14 rugby league, and the Tour de France. Reflecting on their Olympics coverage, Courtaban shared, “We produce 12 hours of coverage per day for the games, including the Paralympics.” By featuring both popular and niche sports, TV5MONDE aims to serve diverse audience interests while supporting the Olympic Committee's efforts to promote lesser-known sports.
Courtaban outlined TV5MONDE’s strategic roadmap. FAST channels remain a top priority, with multiple agreements expected in the coming year. Looking further ahead, he noted, “Over the next 12 months, we're going to announce a lot of new agreements.” As the media landscape evolves, TV5MONDE continues to adapt, ensuring it remains a cornerstone of international broadcasting.
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