The Kitchen Hungary increases its capacity and technology

The Kitchen has established its Language Services Studio in Hungary five years ago and this year, they have been doing a great improvement due to they are supplying and running for the TPM licence (Trusted Partner Network). "The TPM licence ensures our customers to be the safest, most reliable partners," explained Gabor Somogyi, Managing Director of The Kitchen Hungary. The TPN is a very tough process for dubbing studios because it has many aspects from security point of view, which includes not only physical security, but also intellectual and IT security. "The approval of the licence includes how we handle intellectual property, the background checks of the employees, etc. It's a complete solution to screen the process and make sure that nothing is going out of the studio that you don't want," he added. "Most clients only want to work with studios who have TPN, so it's really important for us to get this done," added Julie Bénéteau, Director of International Sales.

GROWING DEMAND

The Kitchen Hungary studio has also increased its capacity in Budapest because they see an increasing demand for the Hungarian language, as well as Central Eastern European languages including Polish, Czech, Croatian and Serbian languages and Romanian. In specific, in animation. "We have a lot of animation, and less feature film," described Somogyi.

On the other hand, both The Kitchen executives agreed that there is more International content coming to the region. "The reason is that there are more and more streaming providers who are bidding off their libraries for international content, and those content is only applicable for the Hungarian audience if it is dubbed," stated Somogyi.  The same strategy works in the entire CEE region. "Only those platforms are surviving on the long run, who are localizing their work," asserted The Kitchen Hungary MD. 

For Bénéteau, The Kitchen has to be more and more flexible, and competitive with prices, and produce the best quality and do it faster, especially with AI, which makes all the processes a lot quicker. "We have to adapt, slowly but surely, and we really want to make sure that we stay very connected with our clients," she mentioned. "We like to offer the boutique experience and the one-to-one relationship and connection, which is still very important in spite of all the advances in AI, the human contact is still very important for us," she concluded.

By Diego Alfagemez and Romina Rodriguez