“The Morning Show”
The CEO of Apple, Tim Cook, commented on Tuesday that the Apple TV+ streaming service is "off to a rousing start”. While Apple did not release any figures, Parrot Analytics has compiled audience demand data to back up his assertion. In detail, Apple TV+ original series accounted for six of the top 10 digital original debuts with American audiences in the fourth quarter of 2019.
The following table breaks down the top 10 streaming debuts of the quarter with United States audiences, defined as the average audience demand for a new series’ 30-day premiere range, indexed against the demand of the average show in the United States.
While Netflix’s “The Witcher” and Disney+’s “The Mandalorian” were the top debuts by far, the table shows how consistently Apple TV+ originals delivered strong audience demand in the world’s most important entertainment market. This is particularly impressive considering the top three debuts came from well-established and beloved pre-existing IP with global fanbases.
The new streamer’s sixth best-performing debut series, SAG Award-winning “The Morning Show”, was still 16.5x more in demand over its 30 day premiere period than the average television series with United States audiences.
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