Season one of HBO’s "Euphoria" was a surprise breakout hit that gave the network some much-needed buzz following the controversial finale of "Game of Thrones" and helped the series lead Zendaya to become an Emmy winner and ubiquitous A-Lister. Audiences in the United States and worldwide pushed demand for season two of Euphoria and its star Zendaya to unprecedented heights. According to Parrot Analytics, global and US demand for "Euphoria" more than doubled during its recently concluded second season. The show peaked as the number one show in America and the number two show worldwide during its season two. Moreover, Zendaya is now the most in-demand actor with both US and worldwide audiences, and her talent demand in the US reached its highest level ever towards the second half of season two.
Zendaya’s appearances in blockbusters "Dune" and "Spider-Man: No Way Home" in 2021 likely introduced her to new audiences that hadn’t yet seen "Euphoria." Conversely, some fans of "Dune" and "Spider-Man" that have become Zendaya fans by the association are now likely discovering "Euphoria". The following talent and TV demand data serve as a perfect test case for how an already popular show and actor can work together to scale up their respective audiences mutually.
"Euphoria" was 62.9x more in-demand than the average show worldwide during its second season (January 9-February 27, 2022), with a peak demand of 76.7x. The show was the fourth most in-demand series worldwide across all platforms, peaking as the number two show worldwide in late February. The global demand was 124% higher for the second season than season one (June 16-August 4, 2019). The peak demand for season two was 108% higher than the peak during season one.
Moreover, "Euphoria" was the 28th most in-demand show worldwide during season one, with a peak rank of #10 worldwide. In the US, the show's audience demand saw similar trends to its worldwide performance. It was 53.8x more in-demand than the average show in the US during its season run, with a peak demand of 67.8x. US demand for "Euphoria" was 116% higher than season one during season two.
A LEAGUE OF HER OWN
From the "Dune" premiere in October to the "Euphoria" finale in February, Zendaya has been by far the most in-demand actor with US audiences. She was 101.2x more in-demand than the average talent in the US over this time period, and her talent demand was 150% higher than second-place "Andrew Garfield" (40.5x). Globally, Zendaya was also the top actress worldwide with 38.5x more demand than the average talent globally. She finished just ahead of Bollywood star Shah Rukh Khan (36.8x) over the same time period.
The trend charts show which recent events led to the most demand for Zendaya with American vs global audiences. In both cases, the release of "Dune" in October kicked off a steady growth in her audience demand over the following four months. Globally, Zendaya saw her peak demand around the release of "Spider-Man: No Way Home," which makes sense given that movie’s international box office returns. Zendaya’s talent demand also saw a bump in the "Spider-Man: No Way Home" opening in the US. Her demand saw an even bigger surge during the second half of Euphoria season two, especially after a controversial fifth episode that focused on her character Rue’s intervention and subsequent surreal behavior.