24 NOV 2022

Italian TV to suffer a contraction of 1.1% in 2022

Despite this data, the pay-TV segment will grow by 4.4 % and OTT TV will continue on the path of strong growth, going from 11.6 million households in 2022 to 13.8 million in 2024.

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Italian TV will suffer a contraction of 1.1% in 2022, according to the report from ITMedia Consulting. Despite this, the pay-TV segment will grow by 4.4 % and the OTT will go from 11.6 million households in 2022 to 13.8 million in 2024. The market will grow at an average annual rate of 2.3 % in the next two years.

Major operators Sky Italia, Mediaset and Rai will account for 69 % of the total TV market in 2024, although they will lose share to other players, who will account for over 30 % of the total, fuelled by the growth of VoD.

In its report, ITMedia Consulting highlights that viewers are progressively migrating from traditional linear TV to broadband video streaming services. As a result, the market share of new entrants has tripled in just four years, increasing competition in the TV market.

 

 

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