Service-stacking is at an all-time high in the United States, according to Parks Associates’ “OTT Video Market Tracker Service” report. The quarterly survey of 10.000 US internet households found 50% reported subscribing to four or more OTT services in the first quarter of 2022, with nearly one-fourth having nine or more services.
“Service-stacking in the United States continues, but there will be a saturation point where households will no longer be willing to add another service and may look to trim back on their number of subscriptions,” commented Eric Sorensen, Senior Contributing Analyst at Parks Associates.
“Service providers are anticipating this and looking to expand worldwide with content and coverage to boost their global offerings. This global push led to a bidding war for the exclusive streaming rights to the Indian Premier League cricket event, where Mumbai-based Viacom 18 beat out Disney. All providers are looking for new avenues to expand their global appeal,” Sorensen added.