22 JUN 2021

THE DEMAND FOR “LOKI” IS HIGHER THAN ANY OTHER PREVIOUS MARVEL SERIES

Disney+’s “Loki” became the most in-demand TV series in the world across all platforms just seven days after launching, a faster rise to the top than its sister Marvel series “The Falcon And The Winter Soldier” and “WandaVision,” according to Parrot Analytics.

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Disney+’s “Loki” became the most in-demand TV series in the world across all platforms just seven days after launching, a faster rise to the top than its sister Marvel series “The Falcon And The Winter Soldier” (eight days post launch) and “WandaVision” (14 days post launch), according to data from Parrot Analytics.

On June 16, when the second episode was released, “Loki” earned 89.9x more audience demand than the average show worldwide. This was 29.5% higher than second place “Game of Thrones,” which has enjoyed a significant global resurgence in demand following HBO’s promotion of the Iron Anniversary back in April.

On a time shift analysis, global demand for “Loki” is virtually tied with “The Falcon And The Winter Soldier,” while it is significantly ahead of “WandaVision”. Seven days after their respective series debuts: “The Falcon and The Winter Soldier” had 90.1x more demand than the average TV series globally; “Loki” had 89.9x more demand than the average TV series globally; and “WandaVision” had 67.6x more demand than the average TV series globally.

The above chart shows the success of Disney+’s weekly release strategy in building demand for its series over time. Following the pattern above, Parrot Analytics expects global demand for “Loki” to steadily grow week over week as long as new episodes are released.

This data and the speed at which “Loki” ascended to the top of the global rankings helps to explain why Disney+ has moved from a Friday to a Wednesday release date for all of its new series, following the immediate success the programming shift had on audience demand for “Loki”.

Parrot Analytics’ “Global Heat Map” shows how diverse the worldwide audience for “Loki” is. Since launching, the series has achieved Outstanding demand in countries in Asia, Australia, Europe, North America, and South America.