16 ABR 2020

THE ENTERTAINMENT GENRE STILL FEATURES PROMINENTLY ON TELEVISION

In 2019, the entertainment genre still featured prominently on TV, according to the most recent edition of the “Entertainment TV Report” conducted by Glance, which studied this category across 11 countries.

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In 2019, the entertainment genre still featured prominently on television, according to the most recent edition of the “Entertainment TV Report” conducted by Glance, which studied this category across 11 countries.

Looking at prime-time in particular, across the 91 channels in the study, on average close to 4 programmes out of 10 were entertainment formats and these shows provided a boost to the audience ratings for two thirds of these channels. Although locally produced original programmes accounted for 65% of entertainment shows aired during prime-time, adaptations were expanding too.

“Entertainment adaptations are increasingly being broadcast by channels: 32% of entertainment during prime-time, +2 percentage points on 2018. They are also drawing in a larger audience: 36%, +1 percentage point on 2018. In some countries such as France, Spain, Sweden and Israel, the national charts featured more adaptations than original content shows,”  noted Candice Alessandra, International Research Manager at Glance. “Moreover in 2019, one out of three entertainment shows featured in the charts of the nations studied were franchises of global hits,”  she continued.

●  TV GAME SHOWS PROGRESS IN PRIME-TIME

Game shows accounted for 15% of entertainment programming viewed on TV during prime-time, behind factual entertainment (24%), variety shows (24%) and competitions (37%). However, when considering these four categories, the biggest year-on-year increase was for the game show format.

Even more so in the United States, where TV game shows advanced by +4 percentage points in a year. They also grew in Sweden, the United Kingdom, Italy and Israel: +3 percentage points compared to 2018.

In a sign of this success, 28 games shows entered the national audience charts for 2019, adding five to the total from the previous year.

To read the full report, click here.

In 2019, one out of three entertainment shows featured in the charts of the nations studied were franchises of global hits” Candice Alessandra International Research Manager at Glance