THE MAJORITY OF US BROADBAND HOUSEHOLDS CONSUME VIDEO ON MULTIPLE PLATFORMS

Parks Associates' most recent data reveals that 72% of consumers report regularly using multiple platforms to consume video and over 40% view video on all tested platforms. The researcher will host another session for its fourth annual Future of Video: OTT, Pay TV, and Digital Media event today to discuss the growing trends related to video consumption on various connected devices. 

 The report was conducted to determine the long-term impacts, and strategies to fulfill consumer expectations for new video services. Specifically, it targeted the roles of TV and TV-connected devices, and mobile devices such as smartphones and tablets, and PCs in a goriwng video industry.“Home entertainment devices have evolved from single-purpose devices to become vibrant ecosystems delivering entertainment, gaming, home control, and home fitness experiences, to name a few,” said Arsham Hatambeiki, SVP Product & Technology, Universal Electronics Inc. 

The event, sponsored by Everise, Symphony MediaAI, Deltatre, Brightcove, Future Today, Bitmovin, and Metrologica, features Michael Ribero, VP Global Marketing, Paramount+, followed by Pierre Donath, Chief Product and Marketing Officer from 3 Screen Solutions, based in Stuttgart, Germany. “Consumers today have much higher expectations of their video entertainment experiences than ever before,” Donath said. “Netflix and other innovators have set a new benchmark and continue to improve it. People use many different devices these days, and they seek an app-rich, highly engaging experience whenever and wherever they interact with video entertainment, both at home and on the move."

Other speakers will include Viacomcb’s VP of Distribution, Streaming Nic Lamb, Brightcove’s Senior Product Marketing Manager, Lexie Knauer, Warnermedia’s VP, Sales & Distribution, Melissa de la Rama, and Universal Electronics Inc.’s SVP Product & Technology Arsham Hatambeiki. “Now that every major studio has made a move into the OTT world, the viewer experience will become the most important way to retain viewers,” said Lexie Knauer, Senior Product Marketing Manager, Brightcove. “Streaming services will need to prioritize proven, reliable video delivery to all devices before their audiences lose patience.”