3 DEC 2021

The popularity of the actress Hailee Steinfeld hits new heights

Hailee Steinfeld is rocketing up the Talent Demand charts in the United States, and has been the second most in-demand actor with US audiences for the last seven days, Parrot Analytics revealed in its latest report.

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Hailee Steinfeld

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Hailee Steinfeld is rocketing up the Talent Demand charts in the United States, and has been the second most in-demand actor with US audiences for the last seven days, Parrot Analytics revealed in its latest report. This has followed her staring in an eclectic trio of highly successful streaming series that have debuted new episodes in the past month: Apple TV+’s “Dickinson,” Netflix's “Arcane” and Disney+’s “Hawkeye”.

From November 23-29 of this year, Hailee Steinfeld was 45.5x more in-demand than the average talent across all professions (actor, athlete, musician, etc) in the United States. This places her in the Exceptional Talent Demand category, achieved by only the top 0.04% of all talent in the country.

Hailee Steinfeld has always had a core fanbase from her singing career and earlier acting roles in films such as “True Grit” and “The Edge of Seventeen”. However, “Arcane” and “Hawkeye” are both major set pieces within massive, global franchises with active young audiences – “League of Legends” and the Marvel Cinematic Universe, respectively.

“Crossing into Marvel and the biggest video game in the world has created more demand for Hailee Steinfeld outside of her pre-existing fanbase, and represents her successfully dominating two of the most aggressive fan bases in the world,”  Parrot Analytics commented.



● MOST IN-DEMAND ACTORS - UNITED STATES

From November 23-29, 2021, Hailee Steinfeld was the second most in-demand actor with US audiences, trailing only Zendaya (70.2x), who is still riding a wave of popularity following “Dune,” combined with heightened publicity of her relationship with Tom Holland, and increased hype for the upcoming “Spiderman: No Way Home,” as well as season two of “Euphoria”.

Steinfeld is outpacing the likes of Cameron Diaz (45.4x), who is seeing a bump due to the annual resurgence for her 2006 Christmas movie “The Holiday,” and Dwayne Johnson (43.6x), whose “Red Notice” has just become the most watched Netflix movie off all time, according to the streaming platform. 

This was a major improvement from the previous week (November 16-22, 2021), when Steinfeld averaged 31.2x more demand than the average talent in the United States, making her the 24th most in-demand actor with American audiences.