14 ENE 2020

“THE WITCHER” BECOMES A GLOBAL PHENOMENON

The new fantasy drama from Netflix has become the most in-demand TV series in the world during its first full week of availability, according to Parrot Analytics.

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The new fantasy drama “The Witcher” has become the most in-demand TV series in the world during its first full week of availability, according to Parrot Analytics. From December 22 to 28, the show was 37.12x more in demand than the average series globally, well ahead of Disney+'s “The Mandalorian” (32.7x) and HBO's “Game of Thrones” (26.17x).

The series has also become the most in-demand show with American audiences during the same time period.In addition to jumping ahead of “The Mandalorian,” “The Witcher” held off a strong showing from “Saturday Night Live” in the wake of Eddie Murphy’s universally well received return as host of the NBC mainstay.

“The Witcher’s” immediate worldwide success highlights the impact that a binge released series can have on driving audience demand. Its success is also crucial for Netflix heading into 2020, as the streamer fights off new SVOD players and declining global digital original demand share.