In its latest study about SVOD demand in Argentina, Parrot Analytics revealed which were the most outstanding series in the country during June. The company contextualized each title within the market by stating the show's performance as different from the average demand for a series in the market. A difference of 1x represents the market average and 10x means a series is ten times more in demand than the average TV show in this market.
“Stranger Things” topped the ranking of most in-demand streaming original series in Argentina for the month of June, with 39.21 times the average series demand. The sci-fi show has been absolutely dominating global rankings since the release of its latest episodes on July 1. The same trend is observed in Argentina this month as well, with the title leading the rankings by a wide margin.
“Obi-Wan Kenobi” came second in the rankings this month with 20.7 times the demand for the average series in Argentina. The latest installment in the Star Wars franchise has had a good run on the charts, but according to Parrot, “the series would have perhaps performed better if Disney had not tried to compete with ‘Stranger Things’ by pulling up the release of the first two episodes of ‘Obi-Wan’ to coincide with the release of the first part of the fourth season of 'Stranger Things' on May 27.”
Meanwhile, “The Handmaid's Tale” has been making an appearance in a few global rankings over the past few weeks as the release date for the new season draws closer. The series also has been having a few spikes in demand as the debate on Roe vs. Wade has raged on in the United States, as many people have drawn parallels between the show and real-life. After the announcement of the dates for the next season (September 14), the series has seen a further uptick in demand as viewers revisit the show ahead of the release of new episodes. As of June, “The Handmaid's Tale” ranked ninth on the chart in Argentina, with 9.11 times the average series demand.
Rounding out the top ten list is Paramount's “El Primero De Nosotros” in tenth place. The Argentinian telenovela concluded on June 30 and has seen a growth in demand in the last month as it headed towards its conclusion. As of June, the telenovela had 8.79 times more demand than the average series in Argentina.