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On traditional broadcast and cable TV, ad breaks are typically placed during the rising action of a program. By contrast, tech-led and free streaming platforms take a different path: both tend to reduce the number of ads as an episode progresses.

Produced by South Shore and co-funded by M&S Food, the six-part cooking competition will air this summer in primetime on ITV1, ITVX, STV, and STV Player. Worldwide distribution for 'Cooking With The Stars' is managed by ITV Studios.

According to Horowitz Research, 60% of U.S. viewers now stream live content weekly, with 21% relying on FAST platforms like Pluto TV and Tubi; usage among Black and Latinx audiences reaches 47% and 46% respectively, outpacing White viewers at 30%.

Former Number 9 Films and Paramount Executive joins international television distribution business. Fifth Season´s distribution operation is headquartered in London, with 60+ executives based across New York, LA, Hong Kong, Stockholm and Toronto.

As 36% of US and 35% of UK consumers cancel streaming subscriptions, 57% say they would pay more for AI-powered features—revealing a shift from quantity to quality and personalization in a saturated market.