Search results for IFT

TV advertising is projected to rise 1.2% to €3.74 billion, while streaming and VOD will see a 6.9% increase to €1.7 billion. Digital audio leads audio growth at 4.4%, reflecting shifting advertiser priorities.

Channel 4 reported a £20 million pre-tax loss in 2023 amid falling ad revenue, prompting a shift in commercial strategy. Its new in-house studio and revised IP terms aim to boost global content value and long-term sustainability.

According to "The Big Shift 2025" report by LG Ad Solutions, 69% of UK and 71% of Canadian viewers now prefer free ad-supported content, with over 20% canceling paid subscriptions. Advertisers are seeing strong returns, with up to 40% of viewers taking direct action after seeing a CTV ad.

Creators and showrunners Leonardo Padrón and José Ignacio Valenzuela will feature a session to discuss the shifting role of content creators in today’s global TV and streaming industry.

Kantar reports a drop in global churn to 4.6%, with 69% of new users joining via promotional deals. Exclusive content and pricing drove 61% of sign-ups, signaling a shift in platform acquisition strategies.