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On traditional broadcast and cable TV, ad breaks are typically placed during the rising action of a program. By contrast, tech-led and free streaming platforms take a different path: both tend to reduce the number of ads as an episode progresses.

The delegation underlined the unique role of independent producers in Europe—not only as drivers of cultural diversity, but also as contributors to growth and employment, and as promoters of EU values such as democracy, freedom of expression, and freedom of creation.

Under Savvides’ tenure, SBS doubled its digital engagement, launched NITV as a free-to-air channel, and reached nearly 90% of Australians monthly across platforms, according to the broadcaster.

According to Horowitz Research, 60% of U.S. viewers now stream live content weekly, with 21% relying on FAST platforms like Pluto TV and Tubi; usage among Black and Latinx audiences reaches 47% and 46% respectively, outpacing White viewers at 30%.

Cine y Series (‘CyS TV’), Zona Investigación (‘ZI TV’), and Única (‘ÚN TV’) are now available to the Hispanic audience in the ‘My Channels’ section of the U.S. operator. This partnership strengthens Atresmedia’s presence in the digital market, complementing collaborations with TCL Channel, The Roku Channel, FUBO, and Plex.