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Social Video surge reshapes Nordic Ad-Funded streaming market 25 JUN 2025

Markets

Social Video surge reshapes Nordic Ad-Funded streaming market

Daily social video viewership across the Nordics surpassed seven million people in spring 2025—up nearly 30% year-on-year—cutting into local players' online viewing share to under 30%, according to Mediavision.
Norway tops Nordic region in paid streaming, 80% of households now subscribe 16 MAY 2025

Markets

Norway tops Nordic region in paid streaming, 80% of households now subscribe

New report from Mediavision highlights continued growth driven by ad-supported and bundled streaming services.
Ad-Supported Streaming grows in Finland, but lags behind other Nordic markets 14 MAY 2025

Markets

Ad-Supported Streaming grows in Finland, but lags behind other Nordic markets

Mediavision’s new report reveals a 65 percent surge in HVOD subscriptions – yet Finland remains behind in streaming uptake compared to the other Nordic countries.
Finland’s video market shifts to streaming as paid subscriptions surpass 3 million 7 MAR 2025

Markets

Finland’s video market shifts to streaming as paid subscriptions surpass 3 million

Mediavision’s latest analysis shows that 60% of Finnish households now subscribe to at least one paid streaming service. Netflix leads with 800K subscribers, but competition from Disney+ and Prime Video intensifies.
Sweden: Discovery, TV4, and Viaplay file lawsuit against operators 5 MAR 2025

Markets

Sweden: Discovery, TV4, and Viaplay file lawsuit against operators

The companies claim that these operators are enabling illegal IPTV services to access their copyrighted content. The widespread use of illegal TV services poses a major challenge for the Swedish media market. Mediavision's data shows that at the end of 2024, over 700,000 households in Sweden were paying for such services—a new record and a significant increase compared to spring 2024.