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According to Nielsen's Gracenote, leading streamers expanded TV, movie and sports titles by 5% in Q2; Netflix led with 18.2% growth overall.

According to Nielsen, broadcast and cable accounted for 57.6% of ad-supported viewing in 2025, compared to 42.4% for streaming. The report also notes that seven different streaming platforms ranked among the year’s top-performing assets.

Black audiences contributed 21% of U.S. opening weekend box office revenue in 2024 and accounted for 22% of total streaming minutes viewed—well above their 14% share of the population. Nielsen highlights this engagement as a key driver of commercial success across platforms.

Newsmax is the 4th highest-rated cable news channel and ranks as the 5th most-watched channel among all cable channels, with 33 million Americans tuning in last quarter, according to Nielsen.

Nielsen revealed that CTV now reaches 77% of U.S. viewers weekly, surpassing the 68% reach of linear TV.