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According to Horowitz Research, 60% of U.S. viewers now stream live content weekly, with 21% relying on FAST platforms like Pluto TV and Tubi; usage among Black and Latinx audiences reaches 47% and 46% respectively, outpacing White viewers at 30%.

Former Number 9 Films and Paramount Executive joins international television distribution business. Fifth Season´s distribution operation is headquartered in London, with 60+ executives based across New York, LA, Hong Kong, Stockholm and Toronto.

As 36% of US and 35% of UK consumers cancel streaming subscriptions, 57% say they would pay more for AI-powered features—revealing a shift from quantity to quality and personalization in a saturated market.

88% expect higher acquisition costs in 2025, 80% are cutting at least one digital channel, and 90% are adopting bundling—seen as delivering higher-quality subscribers and better ROI.

Hit crime-solving procedural launches on Paramount+ UK and Channel 5, with additional sales to Disney and Sony across Europe and Latin America, and future seasons 3 and 4 locked under Fifth Season’s global distribution.