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The investment shift towards streaming and user-generated platforms continues. Business models are converging, as studios, platforms and creators adopt shared funding approaches, monetize IP across ecosystems and collaborate to meet evolving audience demands.

Renamed "Lettersoep" and produced by Free Kings for Ketnet, the 30-episode kids’ version of the global format marks a milestone in educational entertainment and follows success in Spain and Uruguay, where the show boosted share by up to 39%.

Backed by Václav Neuer’s bestselling novels and a standout 24% premiere share on TV JOJ, the eight-part procedural thriller expands Onza’s international drama slate ahead of Mipcom 2025.

Sisi," airing on Canale 5, won primetime with an average viewership of over 1.5 million and a market share of up to 16%, closely followed by the competitor "Simon Coleman" on RAI 1, drawing up to 1.3 million viewers and a market share of nearly 11%.

The popular prime time family entertainment format, distributed by Be-Entertainment, has gathered a massive 52.7% market share on VTM channel.