"Lift You Up"
The new groundbreaking talent show "Lift You Up", created, produced, broadcast and distributed entirely within the VTM, has been aired on the Belgian channel VTM, exceeding all expectations. The first episode captured an impressive market share of 44.6% in the 18-54 demo (Live+2), almost doubling the channel average on Fridays.
The all-new singing talent competition elevates aspiring singers in every sense of the word. The show features four of the country's biggest singers, who use their success and extensive industry knowledge to literally and figuratively lift the career of that one special talent that wins the competition. Each episode centers around a giant stage lift that plays a pivotal role in the show. Contestants begin their lift audition below the stage; the better they perform, the more votes they receive from the fans, and the higher the lift rises. Together with their fans, the ‘musical mentors’ search for the best match with whom they will record a new hit and tour the country. Be-Entertainment handles the international distribution.
Gepke Nederlof, Managing Director of Be-Entertainment, remarked: "We are thrilled to see the Belgian audience embracing 'Lift You Up' and to realize that there is indeed room for a major new talent competition. It's an even greater triumph knowing how much love, dedication, and courage went into its development and production. A heartfelt thank you to the entire team for their incredible effort and commitment in bringing this project to life, let’s reach for the stars together!"
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