Be-Entertainment expands its formats slate with new Polish and Danish programs

The distributor to represent Polish reality talent competition "Rap Generation" from Rochstar and brand-new Danish comedy game show "King of the Castle," from Laud People, marking the first time the company distribute non-Belgian formats.

3 OCT 2025
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"Rap Generation"

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Be-Entertainment will be representing the Polish reality talent competition "Rap Generation" from Rochstar, and the brand-new Danish comedy game show "King of the Castle," originally developed by production company Laud People, marking the first time the company distribute a non-Belgian formats.

Says Be-Entertainment Business Development Director Erik de Winter: “With ‘Rap Generation’, Be-Entertainment is entering a new phase by representing shows from parties outside of Belgium. This outstanding show by Rochstar strengthens our catalogue adding variety in the projects we represent. We are proud to be able to bring the format to the international market!”

The show appeals to a young demographic and to audiences that grew up when the genre of Rap emerged and took over the popular music channels and follows the transformation of multi talented performers into legendary rap artists, growing from rough diamonds to media sensations, as they live and work together under the same roof.

Rap Generation’ is created and produced by Rochstar for Amazon Prime. Rochstar founder Rinke Rooijens said: “The collaboration between Be-Entertainment and Rochstar marks a unique combination of creative vision, production and distribution expertise. This alliance not only ensures a strong substantive and visual translation of the format but also provides a sustainable strategy for cross-media distribution and youth outreach. ‘Rap Generation’ transcends the boundaries of a traditional music program, transforming into a cultural platform that elevates emerging voices and bridges generational gaps.”

NEW SHOW

Set within a medieval castle, "King of the Castle"; features celebrities engaging in a series of outrageous games and challenges, all vying for golden coins. One celebrity is crowned the King or Queen of the Castle, enjoying lavish privileges while their subjects endure comical
obstacles and hardships.

Says Be-Entertainment Business Development Director Erik de Winter: “'King of the Castle' perfectly embodies our vision for comedy-driven formats, showcasing exceptional talent that amplifies its local appeal. This makes it a standout proposition for both linear and streaming platforms. We are excited to bring this format to our partners and share its unique charm and potential.”

Roald Bergmann, Head of international at Laud People, adds: "We’re proud to partner with Be-Entertainment to bring this innovative format to a global audience. 'King of the Castle' is family entertainment with a twist, proven to capture audiences with an impressive retention rate. After a successful first season in Denmark, we’re thrilled to see such strong international interest.”