Be-Entertainment to globally distribute Belgian hit reality "The Landlady"

Be-Entertainment picks up distribution right of the new factual reality format, "The Landlady" (local title: "Kotmadam Sarafian") that has made a remarkable entrance on VTM in Belgium in the past weeks.

After airing three prime time episodes, this engaging reality series created and produced by Borgerhoff & Lamberigts, has captured the hearts of the viewers as well as an impressive 39.9% market share (18-44, consolidated). This marks a significant increase of +64% compared to the channel’s average market share.

In "The Landlady", a charismatic celebrity with a wealth of life experience welcomes seven students under her roof for an entire academic year. She guides them through the relatable whirlwind of heartache, exam stress, growing pains, and numerous celebrations. The series offers an inside look at all the issues relevant to Gen Z life.

Says Be-Entertainment MD Gepke Nederlof: “We’re excited to share ‘The Landlady’ with the world. A reality show with students always felt like an interesting arena, but seems more relevant now than it ever was with so many students struggling. Introducing a celebrity landlady proves to be the perfect way to tell their story with all their challenges, but also the fun they’re having together. All the perfect ingredients to get the viewers hooked to the series as we can clearly see in the amazing results.”