Bango’s 2025 survey reveals 32% of U.S. consumers now pay for specialist streaming or subscription platforms, with 63% preferring to consolidate payments through a single bill.
Total streaming usage in the U.S. rises to 38.3% of TV time, while broadcast falls to historic low of 19.2%, marking continued shift in viewing habits. Netflix viewing up 13.5% vs. May, represents 42% of monthly gain for streaming.
The groundbreaking series’ full catalogue of over 300 episodes is now accessible, signaling ITV’s strategy to unlock value from classic IP through digital platforms.
Commercial arm’s profits climb 10% to £240 million as international content sales, streaming deals, and creative output fuel strongest-ever financial year.
Hub’s 2025 “TV Advertising: Fact vs. Fiction” survey shows over 50% of viewers willing to prioritize streaming subscriptions over other leisure spending despite widespread concern about rising costs and recession risks.