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TalkbackThames will be headed up by current Thames Managing Director, Charlie Irwin.

Sitting within All3Media’s OMG, Objective Entertainment will bring together the production slates and programming of Betty TV and Triple Brew Media. Cooke starts with immediate effect whilst Simpson, currently delivering two of his developments from Thames to broadcasters, takes up his role in July.

Acting Managing Director of Naked O’Brien has been appointed the position on a permanent basis. While at Thames, Charlie Irwin has been promoted from Director of Programs to Managing Director. In addition, Leilah Mason has been appointed Head of Production and Helen Moore Deputy Head of Production at Thames.

The launch will made alongside Creative Director, Neale Simpson.

The Channel 4 and BBC Studios alumni will oversee various freelance staffing labels such as Thames, Talkback and Naked, as well as the recruitment of potential UK talent.