The deal unites Thema's broad expansion strategy, which has accelerated with significant acquisitions across several continents in the past year, with MediaHub's experience in Turkish content.
The newly expanded facility features four new soundstages, three mills, one production office, two stage support buildings, and two dedicated backlot areas across 108 acres.
A study by Hub Intel revealed that more than a third of users are more likely to cancel a single SVOD over a bundle, due to their better economic and content offers.
The Managing Director of MediaHub explains the company's business focus and illustrates the strategy for finding and developing IP investments for further distribution.