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The first episode of the show performed 50% better than the average on Rai 2.The feelgood show is based on a format created by US producer JD Roth and produced in Italy by Casta Diva and Rai’s daytime entertainment division.

The territories across include: RTL Germany, RAI Italy, Amazon Netherlands (first window) and RTL Netherlands (second window), as well as VTM Belgium, and YES Israel. NBC Universal snapped up the six-hour drama for Brazil/Latin America and NOW TV for Hong Kong.

The series has already been sold to Cartoonito and Max in Brazil and Spanish-speaking LATAM, Prime Video in Spain and Portugal, Clan TVE (Spain), Rai Yoyo (Italy), TFO (Canada), TV2 (Hungary), Canal Panda (Portugal), and more.

MIA | Mercato Internazionale Audiovisivo, promoted by ANICA and APA, has positioned itself as a must-attend event for major Italian players and international producers and distributors eager to do business with Italy.

Little Brother Books to launch 2025 annual in the UK; Voxblocks will launch the first Voxblocks Bing audiobook in the UK and young Italian audiences can enjoy Bing audio stories through a deal with Faba.