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LINEAR TV REMAINS THE DOMINANT FORM OF TELEVISION VIEWERSHIP 29 JUL 2020

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LINEAR TV REMAINS THE DOMINANT FORM OF TELEVISION VIEWERSHIP

Linear TV accounted for 63% of television viewing in the United States in 2019, compared to 16% for long-form viewing and 12% for PVR time-shifted television, according to Omdia.
AMC NETWORKS REVEAL NEW AD FORMATS, CREATIVE NEW SERVICES AMID COVID-19 17 APR 2020

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AMC NETWORKS REVEAL NEW AD FORMATS, CREATIVE NEW SERVICES AMID COVID-19

Along with the new options, the network is creating solutions for the outbreak, such as "super pods," long-form commercials for brand films that can premiere along with original series and prime-time films, as well as a reunion of brands across all its platforms. AMC is the latest TV network positioning itself to help marketers navigate the crisis.
WARNERMEDIA DEVELOPS $100 MILLION RELIEF PLAN FOR PRODUCTION CREWS 30 MAR 2020

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WARNERMEDIA DEVELOPS $100 MILLION RELIEF PLAN FOR PRODUCTION CREWS

The offer will cover for employees whose jobs were halted by production delays. Despite the cancellations, TV ratings, have increased, specifically for news. CNN has increased more than 132% during the total day, and 167% in prime-time since March 9 in the U.S.. HBO as well, with HBO Now up over 40% from its four-week average.
GMA NEWS\ 21 FEB 2020

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GMA NEWS' "STAND FOR TRUTH" EARNS OVER 2 MILLION VIEWS

Week night online newscast has become a game-changer in Philippine mobile journalism with its daily episodes earning millions views and being quoted in mainstream newscasts.
NORWAY AND GERMANY HAVE PICKED UP GLOBAL AGENCY\ 11 FEB 2020

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NORWAY AND GERMANY HAVE PICKED UP GLOBAL AGENCY'S REALITY GAME-SHOW, “UPGRADE”

Contestants will compete for home improvements in “Upgrade” in Norway and Germany. The format is a great show in which to insert branded products and so far has attracted great sponsorship deals.