Search results for nielsen
11 JAN 2023
Data
How popular was the 2022 World Cup among sports fans in the United States?
This year’s World Cup matches, especially those involving the United States team, attracted massive TV audiences in the country, according to Nielsen’s latest report.
10 JAN 2023
Data
Nielsen launches streaming content ratings platform in Indonesia
The platform will specialize in cross-media measurement and offer insights on the platforms and channels streamed through mobile devices and broadcast through linear TV ratings in the country.
16 DEC 2022
Data
TV viewing surged in November, powered by sports and streaming content
Time spent watching television in the United States climbed considerably in November, marking the second-highest month of overall TV consumption in 2022, trailing behind January, Nielsen revealed in its latest report from The Gauge.
12 DEC 2022
Data
Why is it so important to increase the representation of disability on TV?
In an ever-expanding programming landscape, it is increasingly harder to find disability representation on television, and viewers in the disability community are struggling to feel seen, Nielsen noted in its latest report.
12 DEC 2022
Data
What football’s growing popularity in North America means for World Cup sponsors
In 2026, the World Cup will be spread over three countries, United States, Canada and Mexico, giving brands and advertisers a chance to expand their reach and build connections with football fan bases, Nielsen noted.