Search results for nielsen
12 DEC 2022
Data
What football’s growing popularity in North America means for World Cup sponsors
In 2026, the World Cup will be spread over three countries, United States, Canada and Mexico, giving brands and advertisers a chance to expand their reach and build connections with football fan bases, Nielsen noted.
8 DEC 2022
Production
Nielsen’s Gracenote Illuminates Disability Representation in Entertainment
By providing visibility into the presence of physical, intellectual, cognitive, mental, sensory, and other disabilities in people appearing in popular programming, Gracenote Inclusion Analytics paves the way for more equitable and accurate representation around content investments.
3 NOV 2022
Data
Sports provided a lift to broadcast TV in September, but all signs still point to streaming
The kickoff of the fall TV season and the return of football provided audiences with an abundance of new content in September, fueling a 2.4% rise in total TV viewing, Nielsen revealed in its latest report.
11 OCT 2022
Data
Nielsen’s Gracenote launches new Studio Solutions Suite
The offering overseen by Studio System, will provide entertainment investors a wide range of tools to make better project pricing, planning, bidding, and other general business decision-making.
30 SEP 2022
Data
Roku partners with Nielsen to enable brand new cross-media measurement
Nielsen Four-Screen Ad Deduplication, scheduled to launch in December 2022, will initially be available in Nielsen Total Ad Ratings.