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He brings a wealth of experience in audience development and digital content strategy - both as a YouTube creator himself and a Channel Manager for a number of major entertainment brands.

The channel, built around the legendary Music Box archive, showcases rare, digitally-restored music interviews and performances from the 1980s and 1990s.

"Lostlings" is set in Shadowbrook, where every year a teenager mysteriously vanishes without a trace, only to return one year later with no memory of where they were or what happened while they were gone.

The goal is to grow the global YouTube presence and launch a new flagship show, "Seuss Circle Time", as the channel becomes a top destination for family co-viewing.

In the new series, the Toys and Colors kids step into Mark Rober’s famous CrunchLabs for an epic hands-on science adventure.